Very superstitious ?it?s John Baulch?s Blog!

A return to the office this week has allowed me to catch up with everything I’ve missed while I’ve been away, spreading the word about all the good stuff we’re doing here at Toy World and Licensing.biz to prospective new partners across the globe (and some who work just down the road that I travelled 6000 miles to see. But hey, I still found it easier to catch up with them in Vegas, as they had time in their schedules that they may not have been able to carve out back in London…).

Word on the (toy) street suggests that retail trading has been on the quiet side for the past month or so, but that is hardly surprising when you look at what’s been happening in the wider economy. As interest rates in the UK rose to their highest level for fifteen years yesterday, a significant percentage of the population is being financially squeezed in a manner we haven’t seen for a very long time. And given that group includes younger mortgage owners, a large number of whom will also be parents of young children, this financial pressure is inevitably having a direct impact on the toy market.

I may not have an economics degree, but it still seems bizarre that someone has chosen interest rates as the sole means of controlling inflation by aiming to reduce spending, when families can hardly cut back on food, petrol, gas, electricity or mortgage payments – these are essentials, not discretionary spending. Nevertheless, the stubborn refusal of prices to fall has resulted in many UK families having less disposable income – a stark contrast to the US, where inflation has halved this year. It is almost as if our government has lost control of the basic levers of the economy– or maybe something that happened in 2016 has given us seven years of bad luck (I bet you’re all singing Superstition now……).

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source http://www.expertclick.com/NewsRelease/Very-superstitious-its-John-Baulchs-Blog,2023296454.aspx

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