How And Why Peloton Quickly Distanced Itself From Actor Chris Noth
Commentary From Crisis Management Expert Edward Segal, Author of the Award-Winning Crisis Ahead: 101 Ways To Prepare for and Bounce Back from Disasters, Scandals, and Other Emergencies (Nicholas Brealey) Peloton 's response to an emerging crisis situation underscored an important crisis management best practice: Don't wait to respond to a crisis. The sooner you react to the situation, the sooner you can put the emergency behind you. Peloton did just that in December. Twice What they did, why they did it and how they did it provides important crisis management lessons for business leaders. Crisis No. 1 According to the New York Times , Peloton removed its online ad featuring actor Chris Noth after The Hollywood Reporter published an article in which two women accused the actor of sexual assault. In a statement, Peloton said, "Every single sexual assault accusation must be taken seriously. We were unaware of these allegations when we featured Chris Noth in our re